To go up against the Windows–Intel partnership that had the computer industry in a headlock, Apple teamed up with IBM to produce processors built around the PowerPC architecture. For nearly a decade, Apple sought to prove that its chips were superior to Intel's offerings with ads, benchmarks, and more ads. But in the end, dissatisfied with IBM's direction in the mobile space, Apple jumped ship and teamed up with Intel. If you can't beat 'em, join 'em.
27. Apple Teams Up With IBM