Smokers around the world are eagerly anticipating this weekend, mostly because it's the weekend for them. 4/20 falls on a Saturday this year, but and their are huge celebrations planned in Washington state and Colorado in the wake of marijuana legalization. The new measure has travel agents pushing marijuana-friendly tours in an obvious attempt to cash in on "marijuana tourism."

The Cannabis Cup has been held in Amsterdam since 1987, so this isn't a new phenomenon by any means, but a stateside version of the competition is obviously more attractive to people lacking the funds to fly overseas because they give all of their money to their friendly neighborhood weed man. It will be held at Red Rocks Amphitheatre this Saturday; Cypress Hill will perform and Snoop Lion will be awarded a much-deserved lifetime achievement award.

Credit Matt Brown for creating "My 420 Tours," a marijuana-friendly service that provides marijuana-friendly travel packages for up to five days. Brown told the Associated Press that he saw an opportunity to cash in, so he made a move. "People are fascinated by what's happening here, and they want to see it up close," he explained. "We want to make sure people don't come here, land at the airport, rent a car and drive around stoned all weekend." Safety first.

As for Washington, well, let's just say their weekend activities are a bit more calm. The DOPE Cup doesn't feature a comparable bill, but weed will be smoked regardless. That's all that matters on 4/20, right?

[via Gawker]