Under new Federal Trade Commission rules, Four Loko cans are getting a makeover. Yesterday, the FTC announced that its creator, Phusion Projects, will be forced to place an "Alochol Facts" label on all Four Loko containers and any other "flavored malt beverage" with more than two servings of alcohol.
These labels will include information such as container size, number of servings, serving size in ounces and alcohol by volume. Most important, labels will also read "According to the U.S. Dietary Guidelines, a serving contains 0.6 ounces of pure alcohol.”
Once the Tobacco Tax and Trade Bureau approves the label, Phusion will have 90 days to apply it. Phusion will also have six months to package malt beverages with over two and a half servings of alcohol in resealable containers to suggest that they should be consumed in more than one sitting.
No more shotgunning Four Lokos, kids.
[via The Huffington Post]
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