Year: 2010

All it took was a three-word tagline for CBS to remove EA’s commerical for its upcoming action video game, Dante's Inferno. Informing millions upon millions of viewers to “Go to Hell”—not the best marketing strategy. The game publisher was forced to switch the slogan to “Hell Awaits” before it could air it on national TV, making the original cut a fan-favorite amongst hardcore gamers.