Saddling this film with an awful title was the right thing to do. It was the merciful thing to do, as it serves as a signal to curious filmgoers that they should stay far, far away.
It's hard to believe that a plot featuring the Hulkster as a body-building supplement entrepreneur who gets amnesia on his way to a paintball tournament and comes to believe he is Santa Clause wouldn't make for entertaining viewing, but trust—it doesn't.
The film lasted two weeks in theaters, grossing a paltry quarter-million dollars at the box office. Industry vets call that Old Yellering.