In 2010, Apple CEO and founder Steve Jobs, when discussing 7-inch tablets released by his competitors, said this: "These are among the reasons we think the current crop of seven-inch tablets are going to be DOA, dead on arrival. Their manufacturers will learn the painful lesson that their tablets are too small and increase the size next year, thereby abandoning both customers and developers who jumped on the seven-inch bandwagon with an orphan product. Sounds like lots of fun ahead. The seven-inch tablets are tweeners, too big to compete with a smartphone and too small to compete with an iPad."

In October 2012 Apple released the iPad Mini, which is 7.9-inches, to positive reviews. Even Silicon Valley's beloved tech titan wasn't always right.