Shaquille O'Neal is about to have his own brand of vodka, and no, it's not called "Shaq Diesel." The future Hall of Famer plans to introduce "Luv Shaq" in early 2013; it will be both gluten and sugar-free. The New York Post reports that it will be available in coconut flavor, and that the bottle will feature a picture of Shaq with "giant wings."

Luv Shaq will be produced by Devotion Vodka, whose founder Drew Adelman says that O'Neal's alcohol will compete directly with Diddy's Ciroc, but at a "more competitive price." May the best figurehead win.

While we're at it, can we just call it a day and make a "Love Sosa" beverage happen?

[via NY Post]