Earlier today, outspoken Dallas Mavericks owner and HDNet investor Mark Cuban published a deriding prescript against social media giant Facebook. Cuban’s main gripe? How Facebook’s news feed is basically pointless. Chief among Cuban’s many complaints, he noted that “defining engagement by clicks, likes, shares, unlikes and reporting works for Google’s search engine” but does not work well for a social media platform like Facebook.

Below we offer a list of our favorite criticisms.

“FB is what it is. It's a time waster. That's not to say we don't engage, we do. We click, share and comment because it's mindless and easy.  But for some reason FB doesn't seem to want to accept that its best purpose in life is as a huge time suck platform that we use to keep up with friends, interests and stuff.  I think that they are over-thinking what their network is all about.”

“By trying to be an incredibly efficient information delivery source, they confine our ability to organically reach most of our followers to using Sponsored Posts. They also significantly increase our costs because if we create a post that doesn't engage our followers to the level the algorithm expects it to, it can impact our ability to be seen in the future. Talk about pressure. Put up a post, but be sure that Edgerank doesn't think it sucks.”

“I also think that FB is making a big mistake by trying to play games with their original mission of connecting the world.  FB is a fascinating destination that is an amazing alternative to boredom which excels in its SIMPLICITY.  One of the threats in any business is that you outsmart yourself. FB has to be careful of just that.”

[via Gizmodo]