I first got into modding controllers when Halo 2 came out. There was a demand for a special type of mod for that game, so I decided to supply them. As the first person shooting genre grew with games such as Call of Duty, my business grew as well. At first, I only modified the function of the controller. As the business progressed, I started doing aesthetic modifications. A lot of my inspiration came from another interest of mine which is modifying cars. A custom game controller and console is just like a modified car - it is a reflection of one's personality.