No longer content with helping you tell your friends where you're eating, drinking, staying, and shopping, Foursquare, through a new service, is now letting helping your stay abreast of what your favorite companies communicate with you about what they're currently offering. 

The Local Updates service will let businesses send users who frequently check in updates on special offers, new specials, and other happenings that they may be interested in. All this will happen right within the "Friends" tab.

"The best part is there’s no extra work for you to do: we already know you care about a place if you’ve checked in often or liked it, and will show you updates from it when you’re in the same city," said Foursquare on its blog. "If you change your mind and don’t want updates from a business any more, you can turn them off with one tap."

Check out the video below to learn more about the Local Updates feature. 

[via ZDNet]