Pavel Durov, the 27-year-old founder of Russian Facebook clone VKontakte, is worth about $260 million. Put simply, he’s stanky fucking rich. So rich, in fact, that he decided to throw paper airplanes made from money out the company’s office windows in St. Petersburg.
Soon enough, a crowd gathered and began fighting over the 5,000 rouble bills that Durov and VK’s vice president flew. As the people aggressively boxed each other, Durov did what came naturally—he started filming the spectacle, laughing the entire time.
Durov would later say he only wanted to create a “festive atmosphere,” and stopped when “people turned into animals.” He was widely criticized, but insisted that “more such actions are to follow.” This means another brawl reminiscent of a late '90s Knicks vs. Heat game will erupt soon enough.