Previously, if you wanted to make some money off of your YouTube video, it would have to be pretty popular first. Around the 100,000-view mark, Google would contact the you, the uploader, asking if you’d be interested in joining their revenue sharing program as a “partner.” That would then entail agreeing to numerous terms of service agreements where you promise that your video doesn’t have any unlicensed content, especially music from Warner Bros. And then the pennies would begin pouring in.

As of yesterday, YouTube has changed their policy so now anyone can start sharing in the ad revenue upon first view, popularity be damned (though of course, you need the views to make a sum actually worth the effort). Custom banner ads, which have a higher per-click money rate than views, will be a critical tool for making any money—YouTube has promised to make the feature available soon.

[via Gizmodo]