Anyone familiar with David Lynch's masterful Blue Velvet knows that a key piece of dialogue involves the hipster beer of choice, Pabst Blue Ribbon. In the film, Dennis Hopper's character Frank Booth asks the protagonist, Jeffery Beaumont (Kyle MacLachlan), what kind of beer he likes. Jeffery tells Frank that he likes Heineken. The rest is history written in lightning.
A video editor from Vancouver has bottled this lightning to make a fake advert for PBR. PBR should begin using this ad. Right now.