This feature was originally published on November 23, 2009

So far, we've looked back at everything from movies to t-shirts in our Best of the 2000s series. But today we're dropping a list that trumps them all: The 100 Best Brands of the 2000s. Sure, your favorite company might have dropped a hot sneaker, song, gadget, or snack over the last 10 years (2000-2009), but are they truly a decade-defining brand? Our countdown focuses only on the iconic brand names that built the culture to which Complex speaks, from Dipset to Google and everything in between. You might be surprised to see who made the cut...

Tags: best-of-the-2000s
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