If you needed a reason to watch the upcoming ninth season of Project Runway, premiering July 28th on Lifetime, here's a good one: Heidi Klum went topless for the promotional poster.

Yes, we mean host and supermodel Heidi Klum. And yes, we mean topless. Not like European topless, but the ad is probably still racy enough to piss off some parent watchdog group, so you know it's good.

Additionally—you know, if you needed any more reason than that—the new season is set to boast an impressive list of guest judges, including Kim Kardashian, Zoe Saldana, Christina Ricci, and Malin Akerman.

But honestly, we're too busy staring at that ad to really comprehend any of that others stuff. They should advertise everything on the Lifetime network this way, really, we know we'd certainly watch it more. Check out the image below!

[Via CBS News]

Project Runway Season 9 Poster