3. BROOKLYN DECKER AS PALMER IN JUST GO WITH IT (2011)

The marketing team behind Sandler’s latest effort, Just Go With It, knows how to sell a damn movie. Just re-watch the film’s Super Bowl commercial; in it, the image of busty supermodel Brooklyn Decker emerging out of the ocean in a bikini, a la Halle Berry in 2002’s Die Another Day, is repeatedly shown, doing the DVR-rewind-button work for you. Considering how unremarkable this year’s Super Bowl spots were as a whole, Decker’s bouncing jugs were easily the night’s most effective pieces of advertising. Who are we kidding? We’d be first in line to buy a Just Go With It ticket this Friday even if the commercial breaks were spit-your-beer-onto-the-nacho-plate funny.