DJ Esco is spoiling his fans.
Just a day after he released the music video for “Bring It Out,” the Atlanta-based producer has shared the official visual for “Chek” featuring his good friend and frequent collaborator Future. The video goes well with the record’s cocky lyrics, as it shows Esco and Hendrix flexing poolside with stacks of cash, throwing down hundreds in a game of street dice, and partying among a crowd of women and a couple Ferraris.
The video was directed by Spike Jordan, who has helmed visuals for artists like Lil Uzi Vert (“Money Longer”), Meek Mill (“Lord Knows”), and Vince Staples (“Norf Norf”). You can check out the new visual above.
“Chek” is the latest single off Esco’s recently released Kolorblindproject. The 11-track effort included guest appearances by everyone from Schoolboy Q and Rich the Kid to Nas and Ty Dolla Sign.
“There are no boundaries, no black and white, no red and blue," Esco told Complex of the meaning behind this project. "When you listen to the music it’s purely enjoyment for musical purposes.”
Esco also spoke about the inspiration of Kolorblind in a recent interview on Ebro in the Morning. He said it was heavily influenced by his 2014 arrest in Dubai, where he spent 56 days behind bars for marijuana possession.
The DJ explained how his time in Dubai prison led him to drop all his preconceived notions about Muslims.
“That’s the story behind this album […] It’s just learning different cultures and being colorblind,” he said at the 25:50 mark. "It’s hard to say that it was a dope experience, because it was really the humiliation—it was the worse thing I ever been through—but, yet, the best thing ever came out of it.”
