Back in March we debuted a column called "Bout to Blow," and so far it's had considerable success. Although we were on a temporary hiatus last month, it's returned in full to kick off the second half of the year. This column has two goals:
1. To use the many tools available to us today to get some idea of what songs were really bubbling with "the people"—in other words, to insert some science into the process.
2. And to contextualize that information, because raw numbers in a vacuum would have you thinking an anonymous rapper dropped onto a stellar track was hip-hop's next big rap star when he was more like an empty vehicle for a dope beat, hook, and some tattoos. Shots?
The post is obviously intended to be somewhat predictive. There's also an element, though, that is cheerleading. Many of these songs might be flourishing in certain markets, but could use wider exposure. They're tracks where the metrics suggest some forward momentum, even if the clubs and radio play don't reflect that.
Back in May, we dug a little deeper to find songs that might do some damage. One was definitely a longshot—Columbia BT's Future-featuring "From the Start" hasn't gotten the push it needs to really get that exposure, and with Rich Homie Quan cashing checks, a Future hook isn't the unique selling point it might have once been. Snootie Wild and K-Camp haven't pushed "Made Me," which seemed like a strong collaboration, but the two artists are still both unrolling singles, so it might be some time before they settle on the next ones to push. But a few of the songs that dropped have gone on to pop. Two of the biggest include Ariana Grande's "Problem" which is now everywhere, in contention for song of the summer. And Mali Music's "Beautiful" is at No. 25 on Billboard's "Heatseekers" chart. And finally, although we were right to guess that a T.I. country rap tune was on the way to the top, we may have spoken too soon with "Homicide"...but you'll see what we mean when you check out this month's selection in Bout to Blow: 10 Dope Songs You Should Be Hearing Everywhere Soon.