World's Fair hold a mock press conference to announce their new label deal with Fool's Gold, and the six-man crew celebrate with a charming rowdiness that has gotten them this far.

From popping bottles to dodging paparazzi, the Shomi Patwary-directed video shows World's Fair getting familiar with the fame that will be coming their way, and it looks as though they'll handle it just fine. "96 Knicks" will be included on their debut album Bastards Of The Party, which will be released September 3.

World's Fair join such acts as Danny Brown and Party Supplies in the house that A-Trak built, and they continue their celebration with a few shows this week, with details below.

Aug. 8 - New York, NY, Converse Soho Store
Aug. 9 - Brooklyn, NY, Music Hall of Williamsburg*
* = w/ Glassjaw

[via NahRight]

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