Ja Rule Breaks Down His 25 Most Essential Songs

Ja Rule f/ Jay Z "Kill 'Em All" (1999)

Album: Venni Vetti Vecci
Producer: Self

Ja Rule: “That was like our tradeoff. I put ‘Can I Get A…’ on Jay’s album and he was going to a joint for me as well, so he did ‘Kill Them All.’ It was just hard, street. I love that record. I was always a little mad at the fact that Def Jam wouldn’t allow me to put out those kind of records. What’s crazy is once they figure out that you can make those songs that become number ones and sell a gang of records, they don’t want those other songs. They don’t want you to put out those other records.

 

Def Jam was like, 'We're going with ‘Put It On Me.’ We’re going with ‘Wonderful.’’ It made it harder for me to go in and sell ‘Kill Them All,’ ‘Six Feet Underground,’ ‘Passion,’ or some of the other records that I wanted to do too. I think those would have made people feel me in a different way.

 

"They’re looking for the record that’s going to move the needle, that’s going to fucking get you the album sales. Once they discovered I had that talent, it was like, ‘No, we’re going with that one. We’re going with ‘Put It On Me.’ We’re going with ‘Wonderful.’’ It made it harder for me to go in and sell ‘Kill Them All,’ ‘Six Feet Underground,’ ‘Passion,’ or some of the other records that I wanted to do too. That I think those would have made people feel me in a different way.

“Had it been now, I could have did videos for those songs because artists is doing videos for every fucking record. Back then it was expensive to do a video. Now you can do a video with very little money and it will be very high quality. That was very hard to pull off back in those days. You had to go with the one that would move the needle versus the one that might not.”

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