Label They Almost Signed To: Young Money Cash Money
Label They Ended Up Signing To: Def Jam
Circa: 2011

In 2011, after years of middling success as a part of the duo Playaz Circle, Atlantan party animal and rapper known as Tity Boi, absolutely blew up—under the new name of 2 Chainz. Previously signed to Ludacris’s Disturbing Tha Peace, and on his way, eventually, to Def Jam, there was a moment there when it looked like he’d signed with Kanye’s G.O.O.D. music, with whom he’d been recording guest verses (like his show-stealing one on the monster hit “Mercy.”)

On May 12, 2012, Kanye tweeted, “2 Chainz is charging 100k for a verse now cause he’s G.O.O.D!!!!!” People thought it was a done deal. But G.O.O.D Music wasn’t the only clique courting him. Chainz has said that Lil Wayne invited him to join the YMCMB crew. Playaz Circle had their biggest hit when Wayne blessed their little “Duffle Bag Boy” with an unforgettable hook in 2007. Chainz turned his friend down because he didn’t want to seem like he was “clique hopping.”