TMZ is reporting that Reebok has dropped Rick Ross from his endorsement deal after the controversy surrounding his lyric on Rocko's "U.O.E.N.O." Ross has his own line of Reebok shoes, and stars in a TV and online campaign for the clothing manufacturer.
Reebok reportedly spoke with TMZ today saying:
"Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand...Unfortunately, Rick Ross has failed to do so. While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse."
Ross offered two "apologies:" one being that his lyrics were misunderstood, and then a few tweets:
We will continue to update as we hear more.