Affiliations: Save Money
Previous Releases: Traphouse Rock, Hard Times
X-Factor: Live instruments.
At SXSW?: Yes
Lead vocalist Vic Mensa is a rapper, but more than anything, Kids These Days is a band, and their unique presence in the hip-hop space has been earning them praise for a few years now. Firmly rooted in their indie stance, they've still managed gigs at Lollapalooza, the Roots picnic, and on late night TV show Conan.
It's that live show that's their true appeal, as expected, given the range of instruments on stage when they're performing. The Kids have been paying their dues, for sure, and they seem primed for more exposure, but it's really a question of whether rap listeners are ready to hear rhymes over live jazz and blues beats, or not.
Video That Sold Us: Kids These Days "Don't Harsh My Mellow"