"Every time All-Star comes around, it always reminds me of that February '03 when All-Star was in Atlanta and 50 Cent dropped his album. That was the soundtrack for the All-Star week. For that moment, it was crazy. The whole industry was in the city and 50 was made such a monumental album.

"At that point 'In Da Club' was already a smash, but you knew '21 Questions' was definitely a hit record. I started playing records in the club to get the feel for them and saw the reaction, I saw which records were gonna go. But out of all the songs on the album, I could say probably at least eight, maybe even 10 records, could all be played in the club.

 

The South loved 50. Point blank, period, I think he was smart because he clearly embraced the South. Even before the album, he had done a record with UGK, he was cool with Juvenile and Ludacris, and he embraced Young Buck.

 

"The South loved 50. Point blank, period, I think he was smart because he clearly embraced the South. Even before the album, he had done a record with UGK, he was cool with Juvenile and Ludacris, and he embraced Young Buck. More than anything, 50 had the nation on smash so the South was no different.

"Right before the album dropped, he came down here and did a party at this club called Level 3 on Peachtree Street. I guess the promoter had got him at the perfect time because it was pandemonium. This was when the club was still open crazy late and 50 didn't even come until 4 o'clock in the morning, but it was still packed. He used to open up his shows with that Jay-Z line, 'I'm about a dollar, what the fuck is 50 cents?' Then he'd drop the coin [and come on stage]. So you knew who was about to come on when you heard that.

"You know, what 50 did, what Kanye did, what Jay-Z did, what Drake did, what Jeezy did, those were those moments when it's just that one artist and he is hip-hop for that moment. Clearly when Get Rich or Die Tryin' came out there's no argument anywhere, about anything. It was Fif's world, period."