36. DMX "Ruff Ryders Anthem" (1998)
Director: J. Jesses Smith
A virtual army appears behind DMX in this testosterone-driven classic. Between the introduction of minibikes and four-wheelers into the national rap lexicon and some prison yard-like weightlifting scenarios, the "Ruff Ryders Anthem" video captured the song's relentless aggression, even if it took a more rehearsed tack to portray the adrenaline rush that defined DMX's earlier "Get At Me Dog." At this moment, the Ruff Ryders movement had its most visceral visual accompaniment.