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36. DMX "Ruff Ryders Anthem" (1998)

Director: J. Jesses Smith

A virtual army appears behind DMX in this testosterone-driven classic. Between the introduction of minibikes and four-wheelers into the national rap lexicon and some prison yard-like weightlifting scenarios, the "Ruff Ryders Anthem" video captured the song's relentless aggression, even if it took a more rehearsed tack to portray the adrenaline rush that defined DMX's earlier "Get At Me Dog." At this moment, the Ruff Ryders movement had its most visceral visual accompaniment.

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