Future "Itchin'" (2012)
Producer: Mike Will Made It
Label: Disturbing Tha Peace
"He was working on Streetz Calling and we were working one weekend, and we did a chick record, and then we did 'Itchin.' He jumped straight on 'Itchin.' I was telling him to come with crazy energy on the verses, because the beat is so open, just come through with something crazy. He came in like, 'My momma said, 'Fuck it nigga!'' H just came in with a crazy line, and I was like, 'That's ill. Keep that.' He kept going, and he finished his verse and went straight to the hook. He didn't even think about the hook. 'I'm itchin my fingers. They itchin, they itchin for the paper.' He came through with the whole, finished his second verse, and I'm like, 'This shit is a smash!'
I feel like even when I'm working with other artists, people might say, 'I got this much money.' It ain't even about the money. That's what made me and Future click too. When we first met, I was like, 'This is someone I want to invest my time into.'
"I feel like even when I'm working with other artists, people might say, 'I got this much money.' It ain't even about the money. That's what made me and Future click too. When we first met, I was like, 'This is someone I want to invest my time into.' I see how different he is. I just knew he was going to be out of here.
"One day, we were supposed to do a session, and he didn't show up. I had called him, and he didn't pick up. I hit him the next day like, 'Damn, bro, what happened?' He's like, 'Man, your beats cost too much for me.' I'm like, 'Man, call me.' He called me, and I'm like, 'What the hell are you talking about? We ain't talking about no price. Whatever the business is between us, everybody's situation is different. Artists might just be trying to buy a beat from me, but I'm trying to go all in with you—really go in and come up with a sound and really change shit with you. I see the potential.'
"At first, Future was like, 'I don't know about 'Itchin.' 'Itchin' just cool. I knew he was just trying to shut me up. The next day, it wasn't on the line-up again for his album. Matter of fact, it was the last song on the lineup. I was like, 'You don't really fuck with 'Itchin' right?' He's like, 'It's cool bruh, I fuck with it. Compared with all the other records, it's just cool.' I was about to drop my first mixtape, I thought, 'Let me use 'Itchin' for the first song. Let me put it out. Let me get to working with it, because I know what it is. I can't let you sit here and sleep on this record.' He gave it to me, and I put it out a couple days after he dropped Streetz Calling. Everybody was like, 'Yo, what the fuck? Why didn't Future put 'Itchin' on Streetz Calling?'
We're going to kill the streets first and then when it's game time, we're going to show how big we can go. It was all a plan.
"Future will tell you that after he did 'Itchin,' that was what made him want to do 'Same Damn Time.' It was like a screaming record. When we first met each other, we first started working with each other in like January, it was like boom. I knew Future was like an ill Andre 3000 type of nigga. So I was like 'Whenever you get the deal, that's when we're going to do all the big records.' I knew he could be a person like B.o.B., that did urban and commercial records. I was like, 'Okay, we're going to kill the streets first and then when it's game time, we're going to show how big we can go.' It was all a plan. So right after Streetz Calling when he got his deal, that's when we did "Turn On The Lights" and "Neva End" in the same night."