Kanye West announced moments ago on Twitter that he will start a creative design company called DONDA, named after his late mother, Donda West.

"DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas," said Kanye about the new project in a series of tweets. "Dr. Dre re-designed headphones and made more impact off of one product."

You can read his series of tweets explaining what DONDA exactly is below.

I am assembling a team of architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts...
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app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist ...
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doctors, scientist,teachers...
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DONDA will be comprised of over 22 divisions with a goal to make products and experiences that people want and can afford...
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I want to put creatives in a room together with like minds that are all waaaay doper than me
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We want to help simplify and aesthetically improve everything we see hear, touch, taste and feel.
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...To dream of, create, advertise and produce products driven equally by emotional want and utilitarian need.. To marry our wants and needs.
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DONDA
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