Jadakiss f/ Swizz Beatz & O.J. Da Juiceman “Who’s Real” (2009)
Album: The Last Kiss
Label: D-Block, Ruff Ryders, Roc-A-Fella, Def Jam
Swizz Beatz: “That was a last minute Jadakiss song for his album. I told him, ‘You know, if we’re going to do something, it’s gotta count. It can’t be an album cut. People ain’t used to that from us and at this point in my career—I’m either doing singles or I’m wasting my time.’
It was Jada’s call to get OJ Da Juiceman. He was a fan of OJ at the time. I didn’t understand it. I was like, ‘He’s got a couple cool joints, but you want to put him on the single and in the video? You feel that strongly about him?’
“I felt that he had enough hardcore shit out there that he needed something that could be dope on radio and in the club. It needed to be something that everybody could relate to. People could relate to real and fake people, so the chorus is, ‘He’s phony, she’s fake. That’s the type of people I hate.’
“It was simple to come up with that whole concept—and Jada got it. I gave him a couple other things, he laid his verses on it, and we was ready to go. It was quick.
“It was Jada’s call to get OJ Da Juiceman. He was a fan of OJ at the time. I didn’t understand it. I was like, ‘You going to put OJ on?’ I was up on OJ but I was tripping because that was supposed to be Jada’s single and—out of everybody for him to pick—he went with OJ.
“OJ didn’t have too many joints out at that time. I was like, ‘He’s got a couple cool joints, but you want to put him on the single and in the video? You feel that strongly about him?’ He was like, ‘Yeah.’ He and OJ had a relationship so I just let him do it. I guess the beats got a little bit of a Southern bounce on it and it was his record so I didn’t care—and it worked.”