Yes, this really is happening live right now. Chidera "Chiddy" Anamege from Chiddy Bang is attempting to break the Guinness Book of World Records title for the "Longest Freestyle Rap" while also simultaneously breaking the "Longest Marathon Rapping" record and the O Music Awards is streaming it live from Las Vegas.
To help him break the 9 hour and 16 minute world record, you can tweet topics of what you want him to spit about by using the hashtag: #RapWorldRecord.
UPDATE: Word record complete! The time: 9 hours, 18 minutes, and 22 seconds. And to finish it off Chiddy Bang debuted their new single "Manners" off their upcoming album Breakfast live at the O Music Awards. Watch the performance below.