Lil B: "The video was shot in Miami. I'm sitting there, listening to the beat, thinking, 'What's the next level of being cocky and really feeling yourself and it's time for the table to switch.' 'Cause the girls are high maintenance and it's like, 'Nah, I'm high maintenance over here.' This is for the dudes, man. When I say, 'I'm a pretty bitch' you know what I mean. Just that male empowerment. Showing love."