For the latest example of other people speaking far more eloquently about the Charlottesville terror attack than the alleged president of the United States, we have Apple CEO Tim Cook. In an internal message to Apple employees, Cook called on everyone—regardless of political leanings—to unite in opposition of the "cancer" of hate.
"We must not witness or permit such hate and bigotry in our country, and we must be unequivocal about it," Cook told employees in a note obtained by Recode Wednesday night. "This is not about the left or the right, conservative or liberal. It is about human decency and morality. I disagree with the president and others who believe that there is a moral equivalence between white supremacists and Nazis, and those who oppose them by standing up for human rights. Equating the two runs counter to our ideals as Americans."
Noting that Apple will continue to lead by example, Cook announced that the company would be donating $1 million to both the Southern Poverty Law Center (SPLC) and the Anti-Defamation League. Additionally, Apple will match employees' donations to human rights groups two-for-one until Sept. 30. iTunes will also be rolling out a feature shortly that will allow customers to easily make their own contributions to the SPLC.
Just for the sake of comparison, let's look back on what the David Duke-adored POTUS said about Charlottesville Tuesday. "There are two sides to a story," Trump said during a rambling spew from Dump Tower. "I thought what took place was a horrible moment to our country, but there are two sides to a story."
You can read Tim Cook's full statement below.
Like so many of you, equality is at the core of my beliefs and values. The events of the past several days have been deeply troubling for me, and I’ve heard from many people at Apple who are saddened, outraged or confused.
What occurred in Charlottesville has no place in our country. Hate is a cancer, and left unchecked it destroys everything in its path. Its scars last generations. History has taught us this time and time again, both in the United States and countries around the world.
We must not witness or permit such hate and bigotry in our country, and we must be unequivocal about it. This is not about the left or the right, conservative or liberal. It is about human decency and morality. I disagree with the president and others who believe that there is a moral equivalence between white supremacists and Nazis, and those who oppose them by standing up for human rights. Equating the two runs counter to our ideals as Americans.
Regardless of your political views, we must all stand together on this one point — that we are all equal. As a company, through our actions, our products and our voice, we will always work to ensure that everyone is treated equally and with respect.
I believe Apple has led by example, and we’re going to keep doing that. We have always welcomed people from every walk of life to our stores around the world and showed them that Apple is inclusive of everyone. We empower people to share their views and express themselves through our products.
In the wake of the tragic and repulsive events in Charlottesville, we are stepping up to help organizations who work to rid our country of hate. Apple will be making contributions of $1 million each to the Southern Poverty Law Center and the Anti-Defamation League. We will also match two-for-one our employees’ donations to these and several other human rights groups, between now and September 30.
In the coming days, iTunes will offer users an easy way to join us in directly supporting the work of the SPLC.
Dr. Martin Luther King said, “Our lives begin to end the day we become silent about the things that matter.” So, we will continue to speak up. These have been dark days, but I remain as optimistic as ever that the future is bright. Apple can and will play an important role in bringing about positive change.