Twitter allows companies and brands to connect with its customers and fans like never before. On top timely updates, brands can develop what appear to be more personal relationships with its followers which in turn help bolster its image. It's a great tool, one like we've never seen. In the wrong hands, however—like, say, an intern—it can dangerous. Recently we saw Microsoft's UK PR team attempt to promote sales of Amy Winehouse's final album from its Zune store a day after the British singer passed away. Fans and non-fans alike were incensed, thinking the company was trying to cash-in on a tragedy. But Microsoft isn't the only company to have Twitter fumble. Check out the 8 Worst Corporate Twitter Fails.

Tags: twitter, fail, microsoft, red-cross, marc-jacobs, kenneth-cole
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