The abbreviation for "For Us, By Us," which was supposed to be a conscious movement to support black businesses, was actually worn more by white kids than their black target audience. FUBU still pops off in Asia, believe it or not.
Nov. 4–5, 2017 in Long Beach, CAExclusive drops, one-of-a-kind art, and
riveting panels featuring André 3000
A$AP Ferg · Don C · Lonzo Ball and more
Performances by N*E*R*D · Gucci Mane
Young Thug · M.I.A. · A-TRAK
DJ Khaled · Jaden Smith and more