Italian luxury goods brand Salvatore Ferragamo perhaps isn't what you'd initially link with guys like A$AP Rocky, but he stars in the label's new clothing campaign titled "A Man's Story," which celebrates its 100 years in business. The project is inspired by individuals known for "making their own rules," and personifies Ferragamo's attitude towards fashion and design. Appearing alongside A$AP Rocky are British actor Douglas Booth, ice hockey legend Henrik Lunqvist, and artist Ryan McGinley, all featured in a series of short films and photographs by Francesco Carrozzini. The selection of people who appear in the campaign highlights the versatility of Ferragamo's Spring/Summer 2015 collection, through the eyes of these people and their stories. 

Check out more of the campaign imagery below, and head to the Ferragamo webstore to check out what's available right now.