Starting February 17, Colette will carry an exclusive collection of October's Very Own. And if that isn't enough to get Drake fans amped, the rapper himself will be making an appearance in-store on February 24. So if you're in Paris, make sure you're at 213 Rue Saint-Honoré on the drop date.
Imagery is sure to drop soon, but OVO is definitely a brand that's stepped up its aesthetic as of late. After partnering with Cash Money Records on a few pieces, as well as producing gear around the same time as Nothing Was the Same's September drop that made people catch both feels and fists, teaming up with the world-renowned Colette store is a logical step in the brand's ascension.
Stay tuned for more news, images, and updates.