We know, we know. A lot of shop-in-shop locations have been opening up lately, but they have been mostly New York-based. For all you west coast heads, today—and the next 45 days—will be your lucky day because online shop WITTMORE has opened up its own pop up location inside Concept 83661/2 in Los Angeles.
Officially named Concept 8366 ½ presents WITTMORE, the shop shows that the online retailer didn’t just unpack and line the racks with clothes. Actual thought was put into the whole set-up. A cast iron façade welcomes customers outside the storefront. Walk inside and you will find color charts fill the wall thanks to the color gods over at Pantone. As for brands, you will find names you might not be familiar with alongside well-established brands you’ve come to love.
Look for brands including Gloverall, Hook + Albert, Ian Velardi, Il Bussetto, Isaora, Levi's Vintage Clothing, and Mark McNairy just to name a few. The store will also carry exclusives from General Knot & Co, Victory Press, Fred Perry Laurel Wreath Made in Japan, Sunpocket Sunglasses, and Baxter of California. There’s practically something there that meets everyone’s needs.
But that’s not all, this might just be a beginning for WITTMORE outside the online world. The shop plans to open a permanent location by the end of the year. This is good news and it would add another cool menswear store to the Los Angeles retail scene. Check them out at the address below.