Supreme™ Court: The 12 Greatest Moments of Supreme's Legal Battle With Leah McSweeney

What are James Jebbia's actual rights?

It's also murky as to what kind of legal right Jebbia has to "Supreme." He admits in this Interview article that "It's a good name, but it's a difficult one to trademark."

Also notable, how he came up with the name Supreme: "I was just like 'Hey! That's a cool name for a store.'" And it is.

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