Ronnie Fieg and his Kith NYC team have worked on some pretty dope collaborations over the past year or two. Better yet, every time Fieg announces a new project, you know it's because of a genuine appreciation for his collaborator's craft—not to turn a quick buck. Now, Fieg has announced a massive culmination of all his friend-business connections: the East Coast Project. Taking place May 2 through May 10 in Miami, Fl, a pop-up event will take place with brands such as Just Don, Asics, Herschel Supply Co., Play Clothes, and Golden Bear. There will also be a performance from Pusha T. We have a feeling that some of the freshest and most influential folks will attend this event. Get more details here.

[via Ronnie Fieg]