Are you hearing and seeing the same things we are? Rappers, braggadocious as ever, are name dropping fashion designers and luxury labels to prove that their style is unfuckwittable. It's pretty clear which brands are the hottest right now based on rap lyrics and what these guys are choosing to wear when they step out onto the streets.
Rappers have long co-signed fashion labels. High-end brands have been around since the days of P. Diddy and Notorious B.I.G in Versace silk shirts, but trends have changed, which means there are new labels holding down the top spots. Hip-hop's biggest names of the moment are rocking and name-dropping a new breed of designer brands, from Maison Martin Margiela to Alexander Wang. We know there's plenty to choose from, but here are the clear stand-outs. Check out The Most Important Fashion Labels In Hip-Hop Right Now.