The 10 Coolest French Brands Out Now

Pierre Mahéo's lifestyle brand, Officine General, takes its inspiration from his experience in the fashion industry. He cut his teeth working for a French tailoring firm, and also worked for other Italian and French fashion groups. This taught him all about the hand-finished details and superior materials that set apart superior menswear to ordinary clothing. In his collection, this is shown through dip-dyed ombré pocket tees, selvedge details on pockets, the perfect olive leather blouson, and a washed chambray shirt that looks rugged yet extremely comfortable.

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