Founded in 2000 by Boris Aranbayev, the talented jewelers behind Avianne and Co. have actually been in the industry for much longer. Currently dominating the custom jewelry game, their list of prestigious clients includes Cam'ron, 2 Chainz, T-Pain, Nicki Minaj, and Lil Wayne. They've been responsible for some of the greatest chains in hip-hop. Now operated by Boris' sons, Izzy and Joe, we got the run-down on why chains are hot, and what the average guy should look for before pulling the trigger.
Of course, we also got to talk to Joe about some of the awesome work he's done, and why chains cost so damn much. Get an insider's look behind-the-scenes at one of hip-hop's best jewelry stores, peep The Complex Guide To Buying A Chain.