Dockers is going wild. The classic American heritage brand has signed Bear Grylls, star of Discovery Channel's "Man vs. Wild," as the face of their 2012 campaign. Lensed by photographer Koto Bolofo, portions of the campaign were shot in New York, including outdoor images of Grylls in Central Park. As always, the ads will bear the ongoing tag line "Wear the Pants," which Dockers introduced in 2009. Grylls, who is signed to a year-long contract, has successfully scaled Mount Everest and led expeditions in Antarctica, so we're expecting to see the brand's classic American pants mixed with a rugged look. Check out the campaign in print, online, outdoor, in-store and on radio starting February.
[WWD]
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