Video: The Tweed Run for Woolmark

If you are familiar with the Cannonball Run, the annual Tweed Run for the textile fabric brand Woolmark might look a little similar (minus the fast cars). These stylish ladies and gents bike around Florence decked out in nothing but tweed—a very bold fabric choice to wear in the summer heat. This year, the Tweed Run goes worldwide with plans of having runs in Tokyo and New York. With the blazing sun currently beaming down on NYC, it’s going to be one hot ride.

[thinkcontra]

Tags: woolmark, tweed-run, video
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