Steve Dool caught up with Jeremy Kirkland, Jon Moy, and Lawrence Schlossman of Run of the Mill Shop to bring you the perfect afternoon read. The four guys talk about how ROTM came about, the best brick-and-mortar shops around, and other things like double monks and cashmere underwear. Check out an excerpt from the entertaining interview below, then hop to Swipelife for more.

SWIPELIFE: What are some of your favorite shops?

JK: Goose Barnacle, Bergdorf Goodman, Sid Mashburn and Union in LA.

JM: Self Edge, CHCM, 45 rpm, BEAMS, De Corato, and Hot Topic.

LS: Damn, being the last one to answer this question is like having the last pick in dodgeball. Only the fat, un-athletic kids are left.

[via Swipelife]