The quality of play will never equal what you see in the NFL or NBA, but the crazy matchups, dramatically different styles of play, the huge differences in talent level, and the importance of home field advantage make the college game a slightly more challenging yet wholly more enjoyable endeavor than betting on the pros. It’s potentially more lucrative, too, because books aren’t scrutinizing the lines of some of the lower profile games around the country the way they do with the action that’s going to generate the most business (the NFL, most especially). So if you’re a WCC basketball expert, chances are you’ll find more lines you can easily exploit than you would scanning Week 7’s slate of games in the NFL.