Presenting to you these gorgeous Sports Illustrated swimsuit models, in the guise of a Lexus RC-F commercial. While we definitely don’t mind watching the spot over…and over…and over…it strikes us as the sort of thing that happens when you give engineers a bunch of money and video cameras.
With captions like, “Goose bumps, by an aggressively tuned exhaust note,” and “True performance leaves its mark,” it all seems a bit overdone. Though the last caption does leave Lexus open to the always-funny skidmark poop joke.
The old adage rings true – sex sells. Except right now sex is selling itself a bit more convincingly than it’s selling a Lexus.