Presenting to you these gorgeous Sports Illustrated swimsuit models, in the guise of a Lexus RC-F commercial. While we definitely don’t mind watching the spot over…and over…and over…it strikes us as the sort of thing that happens when you give engineers a bunch of money and video cameras.

With captions like, “Goose bumps, by an aggressively tuned exhaust note,” and “True performance leaves its mark,” it all seems a bit overdone. Though the last caption does leave Lexus open to the always-funny skidmark poop joke.

The old adage rings true ­– sex sells. Except right now sex is selling itself a bit more convincingly than it’s selling a Lexus.

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[via YouTube]