He still has something to prove.
Remember that ridiculous $50 million extension the Lakers just gave him? Remember last year's mess involving Dwight Howard and Steve Nash? Yeah, Bryant still has something to prove even after all he's accomplished. The Lakers have been in disarray since Jerry Buss passed and it's a damn shame. The only thing that can save them is Kobe's confidence. He gave himself the nickname, "Black Mamba." That's pride. He just released a new boxing shoe, too. He has to go out there and prove that they work.
The Lakers put a lot of pressure on him when they released that over-the-top return video. Kobe has to remind these young boys who was on their wall growing up. He's the king of the NBA until he calls it quits. LeBron is still the heir in waiting. -Angel Diaz