Back in September, Mercedes-Benz released a commercial (see it here) that featured people holding chickens and making them do funny neck dances as a way of talking about their "Intelligent Drive" feature. Jaguar jumped at the opportunity to poke fun at their competitor with a commercial of their own titled "Jaguar vs. Chicken.
In the ad, a gloved man imitates the moves of the original while making a funny face. We don't want to spoil the ending for you, but he does mention Mercedes right before things get hairy (the title of the video should tell you everything you need to know). This is truly advertising at its best.