The Ron Burgundy/Dodge Durango ad campaign has clearly been working wonders. Because it's one of the country's favorite fictional characters, people are intentionally seeking out these ads and thus becoming more aware that said SUV is out there. As a result, Durango sales are up 59%.
Of course, the character whose idea of discretion is yelling "VERONICA CORNINGSTONE AND I HAD SEX!" was bound to slip at some point. That point came when being interviewed by Conan O'Brien. He declared that the Durango was "terrible," claimed that his "cracked in half" after four feet of driving, and called all those people who just bought Durangos "suckers." We love it, and now we just want to hear him say "go fuck yourself, Dodge Durango."