This is an unlikely sweepstakes. Geox gave winners of a contest 20 free pairs of shoes, less one pair for each time they screamed, yelped, or cursed while heading around a closed course with Red Bull Racing drivers Sebastien Vettel or Sebastien Buemi. This isn't just a race track, however; it's more like the bastard child of a race track and an obstacle course, complete with water hazards and a destructible wall.

Hilarity ensues, and some of the "winners" left without a single pair of free shoes.

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[via YouTube